A menu redesign was done for Wimbly Lu through collaboration between the owners and myself. With new additions of items in the menu, I was tasked to lay the copy out in a concise and cohesive manner. As families are one of the demographics that frequent this cafe, the idea was to create a menu that was easy to read for the young and old, while being able to browse through the entire array of dishes in one glance.

For easy access and readability, the menu has been printed in A3 format. Illustrations have been included to exude whimsical and eccentric tones throughout the menu.

It is bounded to a wooden board, with grooves at the edges and secured with rubber bands. The purpose of this would be such that if the owners decide to change the menu again, printing a single A3 sheet would suffice and be both economically and environmentally friendly. The logo of the cafe has also been engraved at the back for stronger brand recall. Engraving done by The Merry Men.