The central theme around the Singapore Youth Festival 2017 was Youth HeARTS. The application of a tangram would be applied across the entire campaign as it features infinite possibilities where arts, dance, drama and music can be melded together and co-exist. The shapes were then assembled to emulate the genres of activities presented by SYF. A vibrant colour palette was selected to portray exuberance and vigour in the tangrams.

These were applied across different mediums; the festival guide, the activity trail, mall banners, Circle line train banners, stage backdrop and directional stickers.

Studio: Black Mongrels