The objective for this particular brief was to advertise Mustafa shopping centre, a local shopping centre which had everything under the sun, under one roof. This had to be done in a different light, different from their current advertising techniques. Simultaneously, the objective was also to promote unique qualitites of Mustafa, including it being open 24 hours daily, 7 days a week.

The idea was to showcase how Mustafa caters to any random occasion you may have or encounter, from movie nights to romantic ones like a picnic date.