“It is important, but not important enough for it to be widely fought for.”

Into the wilderness: Developing the virtual experience for ACRES

View the full UX process as featured on UX Collective in medium

ACRES is a wildlife rescue non-governmental organization that saves approximately 300 endangered species of wildlife a month.

We crafted the site to bring greater awareness to the wildlife population and helped to improve the flow by streamlining the volunteer and donation processes on the site

UX methods adopted:
Content research – Content audit, LEMErS heuristic evaluation, information architecture IA, business model canvas, mission model canvas, literary review, brand / visual audit, client meeting
User Research – Contextual inquiry, cognitive walkthrough, user interviews, personas, customer journey mapping, user flows, user survey, research findings
Strategy – Content Strategy
Iterations – Wireframing, usability test
Design – Wireframing, prototyping, interaction design, user interface design, delivery via slides

Usage of tools:
Axure
Keynote
Illustrator
Photoshop

ACRES is an animal protection organisation that plays a part in sustaining the wildlife population in Singapore, receiving close to 800 calls per month and rescuing 300 animals from the illegal trade and from danger.

Our product redesign strategy would be to bring value to both ACRES and their audiences in phases; via improved gains, unrealised gains as well as potential gains. This can be seen in the slide below.

We want to eliminate poor content strategy, bad web functionality and unappealing visual direction.

By doing so, this would help to raise the sign-ups of volunteers by increasing conversion rates through the online platform.

We also want to tasrget the reduction of unnecessary content on the site structure (e.g. navigation controls, visuals, call to action) to create value for users by providing useful information that are accessible for them readily.

And the images below showcases our final prototype. The link to view the site can be found here: http://acres-web-redesign.webflow.io/#