Rethinking the Strategy of Further Education: SP PACE Academy

SP PACE is an educational institution that focuses on continuous learning. This is mainly catered for working professionals who wish to upskill themselves.

The main task of this project was to rethink and redesign the user flows to increase conversion rates and decrease exit rates through the newly designed site.

UX methods adopted:
Content research – Content audit, competitor’s analysis, heuristic evaluation, information architecture IA
User Research – Cognitive walkthrough, user interviews, personas, customer journey mapping
Iterations – Wireframing, usability test
Design – Wireframing, prototyping, user interface design, delivery via slides

Usage of tools:
Axure
Keynote
Illustrator
Photoshop