Context

The DBS Multiplier account is a financial product designed to help customers maximise interest earnings by integrating multiple banking services.

Problem

Customers often struggled to:

• understand eligibility requirements
• track how their financial activities affected interest rates
• navigate complex banking product information

My Role

UX Researcher / Designer involved in:

• analysing customer behaviour around banking products
• developing improved information architecture
• designing clearer financial dashboards

Research & Insights

Research highlighted:

• confusion around how interest tiers were calculated
• limited visibility of account performance
• lack of transparency around financial rewards

Key Decisions

The UX strategy prioritised:

• simplifying financial information presentation
• visualising interest tiers and rewards
• improving transparency of account benefits

Design Outcomes

Key design improvements included:

• clearer financial dashboards
• improved visualisation of account benefits
• simplified onboarding flows

Impact

These improvements helped:

• increase user understanding of financial products
• improve engagement with DBS banking services
• support better financial decision making