From My Little Window is an 18 spread picture book consisting of photographs and illustrations of birds taken and drawn by myself. This publication is an exploration of combining different mediums, while staying true to the subject. I’ve always had the privilege of having canaries near me because there are many trees outside my window. What started out as just a hobby of trying to catch a glimpse of the birds turned into a bit of a duty to snap pictures of the birds whenever I hear their calling. It surprises me to know that so many species of birds…
Category: Photography
Mr Muscle
The objective of this campaign was to promote Mr Muscle through a series of print advertisements, strategically placed at clear channels and in household magazines such as 8 Days and I-Weekly. The current marketing strategy that Mr Muscle uses the mascot for Mr Muscle, to portray him in a light of a superhero, appearing in front of housewives in need, and aiding them in cleaning up the mess in the kitchen, therefore saving the day. With this current marketing strategy, the objective was kept identical, but with the intention to expand the scope to print advertisements, by using the mascot…
zhiweik.com 